PURE Marble Soaps

Stately Carrara marble sculptures, carved in the likeness of Ivory Soap bars, are the foundational pieces behind PURE, a 2018 installation by the artist. The specter of an impossible femininity looms behind the appeal of Ivory Soap, a brand that advertised the product’s powder-white sheen as evidence of its elemental purity. In the digital age, the ideal of purity can be read via social media culture, through which users - particularly women - are compelled to present curated personalities and lifestyles to their peers. These infinitely divergent perspectives between digital presentation and authentic self often give rise to mutual alienation rather than a heightened sense of community.