Breakfast Cereals
Hovnanian’s 2014 series featuring popular breakfast cereals, crystallized with granular glass and sealed under plexiglass frames, brings up the symbolism behind the marketing of sugary cereals to baby boomer parents. Advertisers promised these cereals as an easy, unquestionably beneficial alternative to cooked breakfast - a parallel to how we embrace new gadgets and apps today. The series, created in conjunction with the artist’s solo exhibition Plastic Perfect, probes the ways in which digital technology is changing our experiences and our expectations.
